GREENGLEAM
2023
GREENGLEAM
BRAND ID, UI, UX, STRATEGY
The project arose from the need to develop new ways and opportunities for a more sustainable fashion industry. A careful analysis of the market and context revealed the inadequacy and unsustainability of the textile and fashion production system. Through field interviews, preliminary research was conducted to assess the level of environmental awareness and consumption habits of various individuals. This process revealed several critical issues, such as a lack of awareness of the issue. These issues were the driving force behind the project choices.
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